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Orange boosts MVNO strategy

Bron / Luidspreker:
MobileNews.co.uk
Datum:
maandag, 12 oktober 2009

Orange signs MVNO aggregator partner Transatel to help it create MVNO opportunities for SMEs and resellers, new launches could take as little as six weeks Orange has strengthened its MVNO strategy by
signing mobile virtual network aggregator (MVNA) Transatel to help it launch new MVNOs in as little as six weeks. Orange will use the new deal to see it pitch to SMEs, resellers and brands looking to target niche communities with mobile propositions, through prepay and contract offers.


Orange will be using Ofcom's 3G coverage report as its pitching tool, with the regulator's coverage maps showing that it reaches 93 per cent of the UK population with 3G coverage.


Using Transatel's claimed speed to market, Orange could potentially introduce up to 20 MVNOs each year.

 

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